GEARWRENCH® Enters Formula Drift as Sponsor for Driver “Rad� Dan Burkett
Sparks, Md. � GEARWRENCH, a leading brand of hand tools geared toward auto mechanics, has sponsored cars in both NASCAR and the IndyCar Series over the past few years. It’s a source of exposure with millions of fans every time those cars hit the track. In 2019, GEARWRENCH is again expanding its racing program, becoming the official hand-tool sponsor of veteran Formula Drift driver “Rad� Dan Burkett and his RAD Industries racing team.
Formula Drift has grown steadily since 2004 and boasts a devoted fanbase at events and online.
“We’d seen great success with our other racing programs, and Formula Drift is a unique opportunity to add to it that we couldn’t pass up,� said Curt Weber, senior director of brand management for GEARWRENCH. “Dan’s an awesome driver, but he’s also a tool user who works on the car himself. He has a phenomenal relationship with his fans, his team and the Formula Drift community, and all of that aligns with our brand and how we work.�
Burkett, along with his wife and team manager, Renee Burkett, has raced Formula Drift for five years. With a strong following on social media, “Rad� Dan gives fans a behind-the-scenes look at his Toyota Supra.
“It’s a special relationship between drivers and their cars, but also between mechanics and their tools,� Burkett said. “When you’re confident in your tools, you feel like you can do those little things to make your car better. That’s what this partnership with GEARWRENCH gives us � the confidence that we can make our car better.�
For more information, visit . To learn about “Rad� Dan’s racing team, visit . Organizations interested in partnership opportunities with GEARWRENCH can visit .
About GEARWRENCH®
GEARWRENCH is a premier hand tool brand from Tool Group. Since the launch of the original five-degree ratcheting wrench, the GEARWRENCH brand has led the industry with breakthroughs in pass-thru ratchets, sockets, screw/nut drivers, pliers and specialty tools. For more information, visit .
About Tool Group
Tool Group, LLC is one of the largest worldwide producers of industrial hand and power tools, tool storage, drill chucks, chain and electronic soldering products. serves a multitude of global markets, including automotive, aerospace, electronics, energy, hardware, industrial and consumer retail. For more information, visit .
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